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By on July 14th, 2022. Uncategorized

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Mr Ademuyiwa Wasiu Segun, Mrs. Queen Oluwaseun Shodunke, Director General of Lagos State, Inkrest Amos Omotade-Sparks Sewanu, Universal Daddy Inks; Mr. Sanni Rotimi Johnson, Secretary General of Lagos State and Samuel Richard Babajide, Deputy Director General, Lagos State at the media briefing of Inksnation
Branding, by its simple definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.
Brand strategists say it is important because not only does it make a memorable impression on consumers but also it allows your customers and clients to know what to expect from your company.
This, exactly, is what Inksnation did in December 2020 to create awareness for the non-governmental organisation, whose mission is to promote love, peace, oneness and equitable distribution of wealth.
As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. That’s why you have to find ways to stand out — with a solid brand building process of your own.

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